AI × PRODUCT × SYSTEMS
I turn fuzzy AI ambitions into clear decisions.
How I work
From signal to system.
Read the signal
Talk to users and prospects. Understand the market, the work and the constraints around the request.
IN / conversations, data, constraintsName the decision
Expose assumptions, narrow the opportunity and define what evidence would change our minds.
OUT / a problem worth testingMake the loop tangible
Build the smallest credible slice that lets people react to the real idea, not a description of it.
RULE / tools follow the questionPut it in real work
Observe use and friction. Separate a compelling demo from something people would rely on.
PROOF / behaviour over opinionsFit the system to the work
Connect context, tools and human validation. Document the loop so the team can actually run it.
OUT / a usable, owned workflowWhere we can start
Where do you need help?
We have AI ambition, but no clear use case.
AI Opportunity & Prototype Sprint
- Work
- Research, map opportunities, prioritise, then prototype one narrow direction.
- Outcome
- A tested direction and evidence for the next decision.
We want to improve an internal process with AI.
Internal AI Workflow Sprint
- Work
- Map the process, design the human and AI loop, connect context and tools, then test it with the people involved.
- Outcome
- A usable workflow, explicit human checkpoints and a grounded integration plan.
We need someone to own the product direction.
Fractional AI Product PM
- Work
- Connect discovery, business priorities, technical constraints and delivery over time.
- Outcome
- An owned direction, clearer trade-offs and continuous learning.
We have a product opportunity to frame and test.
Product Builder Sprint
- Work
- Clarify the angle, understand users and the market, then make the smallest credible version tangible.
- Outcome
- A testable direction and a practical build plan.
Selected evidence / 2020 to 2026
Things I've made real.
Some shipped, some stayed personal, one was deliberately stopped. Each left useful evidence behind.
HEEX TECHNOLOGIES · 2022 to 2026 · FIRST PRODUCT MANAGER
One role.
Three distinct layers.
I connected recurring client and user signals with business priorities and delivery constraints to reshape the roadmap and product direction.
Client Product
Continuous discovery, opportunity framing, prioritisation and delivery for the smart-data platform.
Product AI
Copilot experiments inside the customer-facing product, kept distinct from the core platform work.
Team Workflows
Custom MCP and assistant workflows connecting product knowledge, documentation and execution.

2020 to 2023 · Freelance client work
ADTE intranet
- Role
- Product builder
- Problem
- Field and administrative work was spread across after-sales, job-site, technician and office processes.
- Made
- A full-stack business intranet that remains in production, with later experiments around knowledge and operational assistance.
- What it shows
- Making software fit a real organisation, while staying responsible for the unglamorous details.
2024 to 2026 · Personal tools used in real work
Business AI experiments
- Role
- Designer and builder
- Problem
- Research, documentation and product knowledge repeatedly lost context between tools and people.
- Made
- Experiments around competitive analysis, documentation automation and internal assistants.
- What it shows
- Where automation can help a workflow, and where judgement must remain visible.
4 months of discovery · Self-initiated opportunity
HR assistant
- Role
- Product discovery
- Problem
- An early hypothesis suggested a dedicated assistant could solve a recurring HR need.
- Made
- More than fifteen interviews. No launched product.
- What it shows
- General-purpose AI changed the need before launch. Stopping was the product decision.
Working file / Background
Where does the judgement come from?
Mines Saint-Étienne + emlyon
Engineering rigour + a business lens
Freelance full-stack developer
Learning to make the whole thing work
Veamly · San Francisco
A first product role, close to users
First Product Manager · Heex
Discovery, direction and delivery under real constraints
Freelance Product × AI × Builder
Turning unclear decisions into testable systems